Small Business Marketing Tips
When you launch your own small business – you instantly become the CEO, Accountant, and Marketing team all in one! As you wear these many hats and begin to juggle the responsibilities of a small...
View ArticleWord of Mouth Marketing 101
Check out the video “Word of Mouth Marketing 101” from PFL. WOM expert Andy Sernovitz will teach you how to get more people talking about your business, energize your fans, and generate positive word...
View ArticlePostcard Marketing
Working for a print company, I get to see a ton of different postcards come through our presses. And from a direct marketer’s perspective, many of these make me cringe. There are some critical...
View ArticleHow to Market
Nobody needs a drill. What they need is a hole. The drill is merely the means to the end. In our business, nobody needs brochures or postcards. What they need is to grow their business by communicating...
View ArticlePlanting 1,000 Seeds with Word of Mouth Marketing
I just returned from attending Gaspedal’s Word of Mouth Supergenius in Chicago and my head is swimming with creative ideas for improving our viral marketing. The conference providing some simple,...
View ArticleFive Tactical SEO Tips
How do you actually get your Web site ranked high in search engines? The answer is quite simple, but getting there requires real work. With the basics in mind, here are 5 SEO tips that will help you...
View Article“Building” your business…one postcard at a time
One of our PFL customers, Charlie Nathan of Nathan Construction in Edmonds, WA, came to us a while back with a dilemma. Nathan Construction specializes in high-end home construction ($1mm plus homes)...
View ArticleMarketing Mix Up: Good for business
The Print Council recently released several very interesting pages on print-related topics such as Mobile Marketing, Integrated Print and Social Media (with more to come). What I found very useful (and...
View ArticleKick Groupon to the Curb Webinar
Kick Groupon to the Curb Webinar Files Ready to Download We are so excited that many of you could join us for our webinar to learn the 4 essential truths of online marketing. Kurt and Seth went over a...
View ArticleLady GaGa can teach you a thing or two about your business. Meat dress not...
That headline may sound ridiculous, but it is true. How many of you can claim 14 million sales of ONE album or product? (I looked that up.) Impressive, even if you think her “meat dress” was bizarre,...
View ArticleIs Printing Sustainable? Yes!
Here at PFL, we know that Print Marketing is effective – and so do our customers. But, in a world that’s becoming ever more “green” conscious; you have to ask yourself, “Is printing sustainable?” The...
View ArticleGoogle + for Businesses: Do You Need Another Social Network?
As the value of social media becomes more and more obvious, more companies are going to offer alternatives to Facebook. As Google attempts to grab a piece of the pie with “Google+” you might find...
View ArticlePFL Google+ Giveaway
Join PFL on Google+ and you’ll be entered to win an Amazon Kindle Fire! Here at PFL, we are a very social group – and we like to have lots of friends! We like to keep in touch with our … Continue...
View ArticleDesigners Love Print
With the effectiveness of direct mail and other printed Marketing materials – we know print is anything but dead. But did you know that the interest and enthusiasm for print continuities beyond simply...
View ArticleCreating Better Marketing Materials
Is your business growing fast? Are you about to invest in some high quality Marketing Materials? Great idea! Now, take the time to create the best design before you print to ensure your business cards,...
View ArticleQ & A with WOM Expert Andy Sernovitz
Thanks again to everyone who attended PFL’s “Word of Mouth Marketing 101″ Webinar! WOM expert Andy Sernovitz spoke extensively on how to get more people talking about your business, energize your fans,...
View ArticleGood Habits Cultivate Good Relationships
Building relationships and increasing your word-of-mouth marketing is essential in today’s competitive environment. Authentic is the new “wow” factor. Your customers will respond when your company has...
View ArticleFive Ways to Improve ROI Through a Data-Driven Approach – By Andrew Field
Learn how big data will revive your print marketing in 2014. By investing in the right tools to handle your data, companies can develop customized print campaigns targeted to a single customer. Plus, a...
View ArticlePrint is for Keeps
Who’s minding your messages when the screens fade to black? Electronic content comes and goes and when it’s gone, your marketing initiative disappears with it. Print, on the other hand, is there for...
View ArticleIs Print Dead?
Don’t make the mistake of thinking email marketing is the only way to go. Print marketing still exists, and its tangible, colorful, and personal nature gives it a longer shelf life than digital...
View ArticleWhat Shawn White can teach us about customized service
It was announced last week that crowd favorite and reigning red headed high-flyer, Shawn White would not complete in the slopestyle competition in Sochi. After assessing the course, White bowed out due...
View ArticleWhat Mr. Rogers can teach us about direct mail
This week celebrates the birth of Fred Rogers, the television icon that spent a remarkable 33 years inviting viewers into his neighborhood. For a guy that spent a lifetime imparting the value of...
View ArticleThe Ultimate Guide to an Effective EDDM Campaign
Every Door Direct Mail (EDDM) is a perfect way to spur growth in your business by saturating entire neighborhoods using carrier routes — all without the cost of purchasing mailing lists and permits....
View ArticleTactile Stimuli Create an Experience
While browsing a bookstore, I am like a crow with a bottle cap: I walk slowly, pecking around, until a shiny book jacket or spine catches my eye—a glint of surprise. The letters are debossed into the...
View ArticleEffective Marketing Buzzwords for Boosting Your Sales Charm
Have you ever been mid-marketing or -sales pitch when suddenly your brain goes dark while searching for the perfect word? Here are a few versatile gems that will make you sound smarter in a pinch!...
View ArticleFour Reasons to Use Tactile Marketing Automation Software
By Andrew Field Whether you realize it or not, everyone has end-of-day rituals. You get home, take off your shoes, greet your family, think about what to do for dinner, and, most likely, check the...
View ArticlePFL Named Marketo Revvie Awards Finalist
We at PFL are thrilled to announce we’ve been named a finalist for the Marketo Revvie Awards in both the LaunchPoint Innovator and LaunchPoint Integrator category! The Innovator award recognizes the...
View Article6 Ways to Sell with Storytelling
In the early 1960’s, a track and field coach out of Oregon had a ritual he lived by. At the start of every season, he could be found in the locker room, wrapping a measuring tape around the feet of …...
View Article
